French-Property.com

Tips and Tricks for Advertising on French-Property.com

1. Thumbnail Images

Ensure that the thumbnail images are eye catching. It takes milliseconds for a user to decide to click on a property advert. Images taken of the front of a property and in good light are generally the most effective. Finally, landscape orientated images should be used for the thumbnail as portrait orientated images will be cropped to fit in with the site formatting. Please note that internal photos used as thumbnail images generate very few click-throughs and enquiries.


2. Property Title

Use the property title to promote the property to its fullest. The title and the thumbnail image are the first point of contact for any site visitor. Wording the property title for the market you are targeting is very important. For example replace the following title "apartment" with "Stunning coastal apartment with spectacular harbour views".


3. Price Range

Target properties valued under 250,000 euros. There is a high level of demand for this sector of the market. We recommend allocating at least 50% of your adverts to this price bracket. Please note that site visitors will often enquire about properties that are well below their maximum budget. Investment property that offers an income is always popular (especially in ski and tourist areas). If possible try to promote this sector of the market.


4. Featured Property Adverts

Use featured property adverts to promote good value properties. Ensure that only properties with eye-catching thumbnail images are used for the featured property adverts. Please click here for further information regarding featured properties.


5. Property Description

Adapt your property descriptions to the Anglophone property market. - Write a thorough description for each property. - What are the benefits of living in this area? - List any additional information eg. Nearest town, access routes by train, road and especially budget airlines (Ryanair, Easyjet, BMI, Flybe) include distances if possible, local tourism and facilities, potential rental income etc.


6. Images

Use a selection of high quality images for each property. We recommend at least 3 photos per property and always remember to be selective when choosing photos. Click here to read our guide to uploading images.


7. Property Allocation

Use all of your allocated adverts. The fewer properties online, the fewer enquiries generated. Please email our support team if you need any help publishing adverts on the website.


8. Management of your Property Portfolio

Regularly rotate your property portfolio. If a property is not generating interest, then change it for another. We have over 50,000 registered users, many of whom receive new property updates and monitor newly listed properties on a regular basis.


Top Tips for Marketing Your Properties

These top tips will allow you to maximise the effectiveness of your advertising with French-Property.com, we are also offering free advertising for rental property at the moment click here for details.


1. Taking a Good Eye-Catching Photograph

Taking good photographs is essential to promoting your property, the first thing online purchasers will see is a thumbnail of your property, so having good property images will allow you to grab the users attention. For your default thumbnail image we recommend that you use a good exterior shot.

  • When taking photos of properties for sale it is best to take both external (outside) and internal (inside) photos of your properties; the photos should be in a well lit environment so the prospective buyer can view the property in detail.
  • It is advisable to take some good scenic photos from near the property or the surrounding area to allow a prospective buyer to see the surroundings of a property.
  • Thumbnail images are displayed on all search results pages, enusre that you select the clearest and most eyecatching photo as your thumbnail (primary) image.


2. Improving the Performance of Your Adverts

There are a few ways to maximise the effectiveness of your adverts:

  • Include as much information as possible about your property, be sure to mention any important attractions, activities and highlights of your property and the area in which it is situated.
  • It may be advisable to do some research into your competitors and other agents to see if your property is being marketed at the same price, buyers will check around to find a good deal, so if your property is overpriced they may well pass you by.
  • Provide detailed information about the facilities of the property, this will help answer users queries about the property so they will not move onto the next property without enquiring. Many users will just move onto the next similar property advert that does answer their questions rather than emailing you with their questions.


3. Microsites

Microsites are an integral part of estate agency advertising on French-Property.com. They provide an excellent platform for promoting your estate agency and properties. They are also an invaluable resource for our visitors and your potential clients. They provide quick access to your contact details and contact forms as well as detailing important information about your agency and the region in which you operate. A personalised microsite provides extensive branding opportunuties for your agency and maximises your internet exposure. They are well indexed in the major search engines e.g. Google, Yahoo etc.

  • If you provide us with good content and images we can incorporate them into a personalised microsite for you.
  • Be as descriptive about your company as you can. Tell the users what regions your offer property in, and why they should choose you as their property agent.
  • Provide information about any attractions in the region(s) you offer property in.

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